Creative Research Designs Inc.
MARKET RESEARCH AND CUSTOMER INSIGHTS CONSULTANCY
Creative Research Designs Inc.
MARKET RESEARCH AND CUSTOMER INSIGHTS CONSULTANCY
Healthcare insights
Creative Research Designs Inc. was founded in 2014 by Barbara McGrath, PhD, a consultant and market researcher with deep expertise in the market research and intelligence business.
We design and execute primary market research for multi-national pharmaceutical companies, health technology start-ups and health-related non-profit organizations.
Located in Toronto, Canada, most of our healthcare research is focused on the Canadian market. For specific clients, we offer services in the U.S. market and internationally as well.
STUDY TYPES AND METHODS
Quantitative surveys with Canadian specialists: ATUs/tracking studies, demand forecasting studies, market segmentation and market sizing, message recall and share-of-voice, voice-of-the customer, stakeholder engagement, conjoint studies, pre/post campaign effectiveness, landscaping and more.
Qualitative in-depth one-on-one interviews with top-level KOLs, academic specialists, community physicians and allied health professionals: Market landscaping studies, concept tests, positioning and message tests, creative tests, stakeholder interviews, PSP evaluation and more.
Excellent in-house recruiting capabilities for quantitative research and IDIs: Oncology, hematology, neurology, nephrology, urology, rheumatology, radiation oncology and surgery.
DIFFERENTIATORS
All projects start with thorough contextual research to understand your business challenges, objectives and research needs, and with a study of the relevant clinical data.
Every questionnaire is unique and tailored to your KPIs and business drivers. Our quantitative analysis is specific to your business objectives and clearly calls out insights that drive action.
Empathy and relevance in qualitative conversations foster deep engagement with HCPs and allow us to deliver the high-value insights that you seek.
Expertise outside of healthcare
B2B, retail, telecommunications, technology and consumer goods. Experience with consumer-oriented start-ups. Stakeholder insights for charities and non-profits. Public opinion research for PR purposes.
Data collection methods available: Online surveys, phone surveys, web-based one-on-one interviews or in person, online discussion boards, in-person focus groups, ethnographic interviews and observations, digital self-ethnography.